Case Study: Vision, Purpose and Brand Positioning
Boca Burgers

Boca Burgers

A distinctive vision
for longevity and loyalty

Facing stiff competition, Boca Burger, a leader in the vegetarian category, needed a distinctive vision to take the brand forward.

To start, we dove deep into this fast growing category, identifying trends and developing an understanding of Boca’s future consumer. We explored the Boca brand, creating ways to leverage its strengths and bring forth its vibrant personality.

The team’s “Aha!” moment came when we discovered Boca’s sweet spot — the place where the brand’s equity meets the future consumer. The resulting vision and strategies, embraced by management, provide a clear path to the future for the brand.