Drive traffic and
bolster a national chain
Old Navy engaged us to create back-to-school events to bring excitement and drive traffic to their stores nationwide.
Grounded in current trends, key consumer thinking, and Old Navy’s equity, a diverse team rose to the challenge, unleashing their collective imagination. Using our proven creative process, we thought like teenagers and predicted their reactions.
In the end, we crafted a range of buzz-worthy ideas, mapping out multi-day events that leverage Old Navy’s powerful brand equity, while bringing fresh energy to their stores.