Case Study: New Products and Services


Distinctive services
that defy the competition

Orbitz came to us to imagine new ways to set themselves apart in the competitive online travel-services category.

This multi-phase engagement began with opportunity identification sessions where business and leisure travelers talked candidly about their travel experiences and unmet needs. Fueled by real-world insights, the Orbitz team and our Spark Network specialists collaborated to create compelling new service ideas.

The winning concepts emerged after a series of optimization sessions with business and leisure travelers. The resulting programs are sure to boost loyalty among the company’s most valued customers.