Case Study: New Ideas and Solutions
Philips Sonicare

Philips Sonicare

Fast tracking new oral
hygiene products to market

Philips leveraged our expertise in helping to shape the future of oral health. The goal was clear and ambitious: get to market quickly with technically feasible, big product breakthroughs.

We rallied to the challenge, putting the Philips team in close collaboration with our top design thinkers. This diverse group ideated and sketched. Created models. And overcame concerns. We stretched engineering limitations, put technology to fresh use, and found ways to do the seemingly impossible.

In the end, we invented brand new ways to clean teeth and deliver better oral hygiene — all while helping Philips maintain their leadership in the marketplace.