What if there was a way for your business to create good?
I’m talking about real good. Authentically good. Do good. Feel good. Deliciously good.
I believe there is a deep flaw in business today. A gap in our thinking. A missed opportunity. Good should not be reserved for non-profits, for discussions of social responsibility, for fringe companies that do something good while making a profit. Good should be a part of every business vision or mission, whether overtly stated … Read more
I have a confession to make. I’m addicted to generating ideas. There is nothing better than a blank sheet of paper, begging for new ideas. I can easily spend hours generating ideas for virtually any problem, challenge or creative need. Lucky for me, at SparkFire I work with clients to help them generate breakthrough ideas for their businesses. When it comes to my own ideas, I sometimes lose momentum when moving an idea from a concept in my mind to … Read more
As I wait out the long, cold winter, I can’t help but daydream about my vacation last summer. The awe-inspiring beauty of Gimmelwald, Switzerland and Chamonix, France are unmatched. Once I turned off my email, shut down my cell phone and became fully present, the stage was set for a wonderful vacation.
What I most long for now is the vacation mindset – the energy, enthusiasm and feeling of renewal that comes with vacation. Upon returning home and re-entering the … Read more
It was a dream project. A client asked us to immerse a team in silliness to help them better understand their target consumer, teenaged boys and twenty-something men. How much fun is that?
Our immersion consisted of interactive presentations on the benefits of play and the styles of silliness, an improv workshop designed to help the team experience silliness firsthand and a knock-down, drag out, finger-shooter war.
Along the way, we discovered that the sillier we got, the more we … Read more