It was a dream project. A client asked us to immerse a team in silliness to help them better understand their target consumer, teenaged boys and twenty-something men. How much fun is that?
Our immersion consisted of interactive presentations on the benefits of play and the styles of silliness, an improv workshop designed to help the team experience silliness firsthand and a knock-down, drag out, finger-shooter war.
Along the way, we discovered that the sillier we got, the more we … Read more