Posts Tagged ‘New product development’
What’s Your Vision for the Future?
Whether you’re managing a company, a department, a brand, or your career, it’s important to have a clear picture of the future. As innovation becomes a driving force in virtually all industries, a clear vision provides a guide for where to take your entity.
A well-articulated vision tells you where you want to be in the future without getting bogged down in how you’ll get there. The “how” work comes with strategies, objectives and goals. If innovation is part of … Read more
Funny Business Leads to Better Ideas
It was a dream project. A client asked us to immerse a team in silliness to help them better understand their target consumer, teenaged boys and twenty-something men. How much fun is that?
Our immersion consisted of interactive presentations on the benefits of play and the styles of silliness, an improv workshop designed to help the team experience silliness firsthand and a knock-down, drag out, finger-shooter war.
Along the way, we discovered that the sillier we got, the more we … Read more